BIO

THE DESIGNER

Born and raised at the Stockholm’s archipelago, Jannike Sommar is a queer fashion designer that screams quietly through bold colors and naive-yet-purposeful designs. Their unique, almost humorist aesthetic was developed from their background as an introvert lesbian growing up between the city and the nature.

With the ambition to create their own queer universe in fashion, outside of the heteronormative approach, Jannike moved to Belgium at a young age and was one of the 6 master students who graduated from the royal academy of fine arts Antwerp, in 2016.

After presenting the master collection, Jannike kept pushing their instantly-recognizable style defined by the use of bright colors, prints, patchwork and signature ‘in your face’ figures. Always standing for equality, Jannike has collaborated with several art performances, drag queens, musicians and in 2020 they moved to Paris to create their brand.

Challenged as a non-conform and introspective person in a world dominated by norms and extroverts, Jannike Sommar created a visual language that loudly expresses pride.

THE BRAND

Pop Unisex Streetwear: Building on this distinctive visual language, Jannike Sommar is a Paris & Stockholm-based fashion label creating expressive unisex clothing that celebrates self-expression, individuality and joy. Inspired by pop art, vibrant colours and playful design, the brand combines bold aesthetics with high-quality craftsmanship.

At the heart of the collections are premium sweatshirts, hoodies and T-shirts, complemented by accessories that reinforce the brand’s strong pop visual identity. The range is continuously evolving and also includes denim pieces, developed with the same commitment to quality, craftsmanship and creative design.

Defined by vibrant colours, playful motifs and oversized silhouettes, each piece is designed to bring joy while celebrating individuality. With a focus on quality, comfort and joyful design, Jannike Sommar creates garments that become lasting favourites – pieces people return to again and again.